AI Vendor BAA Check

Does HubSpot Breeze AI sign a BAA?

No BAA available

HubSpot does not cover Breeze AI under its BAA. HubSpot signs a BAA for specific CRM features on Enterprise accounts with Sensitive Data turned on, but says its AI products, including Breeze, are not part of those features and sensitive data should not be entered into them. Chatbots are unsupported for Sensitive Data.

Based on 4 sources, all from HubSpot unless marked.

Business associate
HubSpot
Tool
HubSpot Breeze AI
Plans with a BAA
None
Checked
No BAA
HubSpot won't sign a BAA for HubSpot Breeze AI.

By plan

PlanBAAHow to get itConditions
Enterprise (Marketing / Sales / Service / Data / Content Hub / Smart CRM) with Sensitive Data enabledNo BAANot offeredRequest pageHubSpot signs a BAA (Annex I of its Sensitive Data Terms) for specific CRM features on Enterprise accounts with Sensitive Data turned on, such as CRM properties, forms, workflows, reporting and attachments. HubSpot says Breeze and its other AI products are not covered and sensitive data should not be entered into them.[1],[2],[3]
Free / Starter / ProfessionalNot confirmedNot statedThe Sensitive Data feature, which is how the BAA is accepted, is documented only for Enterprise subscriptions. HubSpot does not explicitly say whether lower tiers can get a BAA.[2]

Are the AI features covered?

Vendors often sign a BAA for the core product but leave some AI features out. Here is what HubSpot says about each one.

AI featureUnder the BAADetails
Breeze AI products (Breeze Assistant, Breeze agents such as Customer Agent, prompts)EnterpriseExcludedHubSpot says its AI products are not part of the sensitive data features and sensitive data should not be entered into them. Breeze Assistant works on Sensitive Data accounts but cannot use Sensitive Data property values. Customer Agent is not named specifically.[1],[4]
ChatbotsEnterpriseExcludedHubSpot says Sensitive Data is not supported in chatbots.[2],[4]
AI features that may process sensitive data (conversation summaries, conversation intelligence, AI call summaries, speaker mapping, auto-populated properties)EnterpriseNot statedHubSpot warns that these may process sensitive data but does not list them as Covered Services. It advises keeping sensitive data out of AI tools.[1]

Customer support AI that offer a BAA

  • AdaBAA on: Enterprise contracts (Ada is sales-led)Some plans only
  • Freshdesk / Freddy AIBAA on: Freshdesk, Freshchat (standalone), Freshcaller, Freshdesk OmnichannelSome plans only
  • Intercom FinBAA on: Fin workspaces (Fin AI Agent standalone), Intercom ExpertSome plans only
  • Jotform AI AgentsBAA on: Enterprise, GoldSome plans only
  • Kustomer AIBAA on: Enterprise or Ultimate with HIPAA add-on packageSome plans only
  • LivePerson Conversational CloudBAA on: Conversational Cloud (enterprise contracts)Some plans only

All BAA-ready alternatives to HubSpot Breeze AI

Sources

  1. Sensitive Data | HubSpotHubSpot, Documentation. Checked Oct 11, 2026.
  2. Store Sensitive Data in HubSpotHubSpot, Help center. Checked Oct 11, 2026.
  3. HubSpot Sensitive Data TermsHubSpot, Legal terms. Checked Oct 11, 2026.
  4. Understand how Sensitive Data is used in HubSpot toolsHubSpot, Help center. Checked Oct 11, 2026.

A signed BAA is necessary but not sufficient for HIPAA compliance, which also depends on configuration, access controls, and your own policies. Verdicts summarize the vendor's own published terms as of the date checked; confirm with the vendor and your counsel before sending protected health information. Not legal advice.